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MLA Citation Guide (MLA 8th Edition): Advertisements

Advertisements in Print from a Magazine, Journal or Newspaper

Name of Company That Owns the Product advertisement. Name of Magazine, Journal or Newspaper Where Advertisement Was Accessed, Date, p. Page number of advertisement.

Works Cited List Example

 Louis Vuitton advertisement. Vogue, Dec. 2015, p. 5. 

In-Text Citation Example

 (Name of Company That Owns the Product)

 Example: (Louis Vuitton)

Advertisement from AdForum Database

Name of Agency, advertising agency. "Title of advertisement". AdForum, Date of publication/broadcast.

Works Cited Example

 McCann Erickson, advertising agency. "Girls Who Code: Why Girls Can't Code". AdForum, 2016.

In-Text Citation Example

 (Name of Agency)

 Example: (McCann Erickson)

  Note: Because advertisements in AdForum do not have page numbers, paragraph numbers or section  headings, this information is left out of the in-text citation.